The Collaboration
The platform where professional women athletes connect with brands
We worked with The Pivot to develop a web app, landing page and
visual identity to drive unique collaborations between professional athletes and
innovative companies.
Design
Bold and different
The Pivot wanted to accentuate the strength and boldness of athletes on the field while incorporating their unique, varied, and barrier-breaking personas off.
We collaborated with them to create a visual identity that embodied these attributes while avoiding reading as overtly sporty or feminine.
